SKATE EVERYWHERE
What we want
We want fans to know that despite its unchanged classic looks on the outside, the Vans Pro Classics are a completely resigned and more durable high performance skate shoe.
We would like to attract and focus on core and committed skateboarders, ages 15-24.
THE GOAL
The insight
Skaters love to skate on literally everything.
EXECUTION
What we did
We made it fun and addicting by creating skateable advertising. Perfect for the avid boarder.
Skateable ads
Drop those billboards.
Brand it.
Make them different heights for both pros and beginners.
We added some sweet tech
Adding motion and metal sensing tech to detect when someone is skating on the ad creates real-time, dynamic, billboards broadcasted to places like Times Square.
Social media
We partner with the most influential skate accounts, have them shred on our ads, posting it for all fans to enjoy.
