Art direction and concepts by: Avian Angulo, Emmanuel Azouvi, Esmee Lim
What we want?
We want fans to know that despite its unchanged classic looks on the outside, the Vans Pro Classics are a completely resigned and more durable high performance skate shoe.
We would like to attract and focus on core and committed skateboarders, ages 15-24.
Skaters love to skate on literally everything.
what did we do?
We made it fun and addicting by creating skateable advertising. Perfect for the avid boarder.
Drop those billboards.
and make them different heights for both pros and beginners.
We add Tech
Adding motion and metal sensing tech to detect when someone is skating on the ad creates real-time, dynamic, billboards broadcasted to places like Times Square.
We partner with the most influential skate accounts, have them shred on our ads, posting it for all fans to enjoy.