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​The ask

Burger King has always demonstrated a great innovation component when it comes to their advertising and marketing campaigns.

We wanted to create a new, fresh, and impactful idea for them that champions this sentiment using these two campaigns as inspiration:

  • Whopper Detour

  • Burn that ad

The insight

After a late evening of drinking and partying, people crave fast food. They also use rideshare apps to get home safely when they are tipsy and tired.

Why it fits

Uber and BK are no stranger to each other. On October 15th through October 27, 2019, Uber Eats offered free delivery on orders of $15 or more on BK favorites and more information was listed on


Since then, Uber Eats delivery is now available at participating BK restaurants. 

The promotion was accompanied by YouTube, TV, and social media ads.

When to innitiate


December is National Impaired Driving Prevention Month; a time to raise awareness about the consequences of driving while impaired.


Ride App Edit

How it works

In the month of December if you order an Uber between 1am-5am and add a stop at BK on your route home, you can score a free Whopper for yourself and your driver will also get a choice of a free Whopper or coffee!

BK Offers.jpg
BK Select Restaurant.jpg

Make it easy

Drivers who already drive and deliver for Uber/Eats will be the first to participate and we allow consumers to access these drivers straight from the the Uber and BK apps.

Alter existing UI

Branded Elements, in-app advertisements with hyperlinks to functions within partner apps.

Above from left to right:

  1. Uber mobile app, modded 

  2. BK app "offers section," modded

  3. BK app store locator with BKotW option added

Ride in style

Special edition window decals for participating Uber drivers.

Spread the word

The campaign will begin with a classic viral BK stunt: the King himself will be the Uber driver for certain lucky (and unsuspecting) riders.


Creating buzz through social media channels is essential to the success of the campaign.

BK-insta copy.png

What's in it for the driver?

Safe driving choices begin with the driver, so it is important that they are rewarded as well!

Drivers who participate in this limited time promotion will have the choice between a fresh, flame-grilled Whopper or a cup of BK's signature dark roast.

whopper transparent.png


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