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A SUPER SPECIAL OCCASION

What we want

We want to make Lay's relevant & iconic

To show consumers Lay's brings magetic enjoyment, being that they are so undeniably delicious.

THE GOAL

What we know

People usually eat chips during special occasions (birthdays, BBQs, parties, games, etc.)

EXECUTION

The target

"Sparkitects" - Time masters who have worked out how to seize joy in every day life.

+Millennial Families

What we did

We highlighted one man's quest to create the ultimate occasion (to be able to enjoy his beloved Lay's of course)

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CLICK

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work

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