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Enjoy Lay's

Art direction and concepts by: Avian Angulo, Emmanuel Azouvi, Esmee Lim

What we want?

We want to make Lay's relevant & Iconic

To show consumers Lay's brings magetic enjoyment, being that they are so undeniably delicious.

THE GOAL

INSIGHT

People usually eat chips during special occasions (birthdays, BBQs, parties, games, etc.)

EXECUTION

Who is the target?

"Sparkitects" - Time masters who have worked out how to seize joy in every day life.

+Millennial Families

what did we do?

We highlighted one man's quest to create the ultimate occasion (to be able to enjoy his beloved Lay's of course)

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Title Card: 1940's El Dorado, USA

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Close up, Single Grocery, Interior, Day: Enter child with thick rimmed glasses left, grabs Lay's bag

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Cut to present day, wide shot, stadium, night: Fireworks blaze and excitement builds as the "Super Bowl" is about to kick-off. "Now that's a special occasion"

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Title Card: 1940's El Dorado, USA

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CLICK

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WORK