A SUPER SPECIAL OCCASION
What we want
We want to make Lay's relevant & iconic
To show consumers Lay's brings magetic enjoyment, being that they are so undeniably delicious.
THE GOAL
What we know
People usually eat chips during special occasions (birthdays, BBQs, parties, games, etc.)
EXECUTION
The target
"Sparkitects" - Time masters who have worked out how to seize joy in every day life.
+Millennial Families
What we did
We highlighted one man's quest to create the ultimate occasion (to be able to enjoy his beloved Lay's of course)
Title Card: 1940's El Dorado, USA
Close up, Single Grocery, Interior, Day: Enter child with thick rimmed glasses left, grabs Lay's bag
Cut to present day, wide shot, stadium, night: Fireworks blaze and excitement builds as the "Super Bowl" is about to kick-off. "Now that's a special occasion"
Title Card: 1940's El Dorado, USA
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