JERSEY SWAP
Shredding the competition
Who we workin' with
Fanatics, Inc., a global digital sports platform which began as an American online retailer of licensed gear and CEO founder, Michael Rubin's favorite pastime, NBA Basketball.
What we know
Fans of sports teams love to compete and they are obsessed with proving who’s got the biggest, loudest, and most engaged fandom.
Fanatics will do just about anything to rep their team!
We need to draw up a play
The NBA struggles to turn Gen-Z and Alpha into conversions and engage them in a way that effectively captures their attention.
COMPETE,
SHOW UP YOUR RIVALS,
SCORE BUCKETS OF DEALS.
Interactive e-commerce
Register your profile, lock-in your squad. Open the app, take aim and shoot. AR functions will steal their team's jersey to score buckets of deals and discounts on the Fanatics store.
An addictive shopping game
Check out gear you can get right there on screen in real time. Geolocation enabled discounts inside arenas, + gameday bonuses. Scan, scan, scan!
Kings of the NBA
To celebrate his final tour through the league, we’ll get with The King to find out which team comes out on top. At the end of the first season of the Jersey Swap campaign, the squad with the most steals will have the opportunity to design their own limited edition city jersey. The top five options will be voted on with LBJ's help and ‘the chosen one’ gets produced and sold only at Fanatics.
Compete on and off the court
See how fans of teams from the rest of the NBA are stacking up in league-wide rankings. Will your team be king? Rankings reset at the end of the season.
Share triumphs and shame
Caught a friend switching sides? Put them on blast on on social media with seamless posting to your favorite app so everyone can see. #thejerseyswap!
