THRILL OF THE HUNT

Discover Radio FG, France's premier house / dance web radio network

Who we working with?

Radio FG (Feel Good) is France's first radio station that broadcasted electronic and underground music from FM radio in Paris in 1981 and now boasts 47 webradio stations playing different electronic music genres and artists.

What we know

Electronic music fans yearn for fresh and exhilarating experiences and real house heads love to be the first to share sick new tracks with their friends.

Creative goals

We aim to help Radio FG enter the US market and we know that word of mouth is the primary factor behind a majority of purchasing decisions.

Tap into Gen-Z tendency to seek and share thrilling and unique experiences.
Create a sense of exclusivity within the American dance music community.
Spread awareness of Radio FG through word of mouth.
Focus on the music.

Guerilla Marketing

We bring the walls of your favorite music venues to the streets and a chance at a secret show featuring big name DJs.

THE CONTEST

How it works

An interactive advertising campaign aimed at like-minded househeads, DJs, and dance music enthusiasts as a way to promote discovery.

Hunt the QR codes of their favorite artists and score links to:

Targeted Radio FG web radio stations
Exclusive tracks and performances

Find a House Key, win an experience

Some QR codes will unlock House Keys that land you +1 tickets to a show at a secret location during Miami Music Week.

It's showtime

An intimate underground live show featuring serious acts and back to backs! John Summit, Jamie Jones, David Guetta get the party moving to name a few.

It's simulcasted and later posted on YouTube for everyone to jam to. EPIC!